Uber Freight is a two-sided marketplace for shippers and carriers. As one of their first 20 employees, I helped Uber Freight grow to over 300 employees over their first 12 months, as they earned a $100M run rate in that time. It was my job to create the brand and build the application from the ground up.
The Uber Freight mark — brand identity construction
Mark on dark — built to work across every surface from app to truck signage
Wordmark construction — the Uber Freight logotype on a precision grid
Field research with drivers in Dallas, TX
On-site research — visiting shipping facilities and truck stops
Proof of Delivery
Designed the document capture flow — letting drivers photograph and submit BOLs, rate confirmations, and inspection reports directly from the road.
Load detail — Dallas to San Antonio, pickup/dropoff, reloads, and booking
Carrier app — Book a Load, For You recommendations, and Local Hauls
Post My Truck
Designed the driver-initiated load matching flow — post your truck's location and availability, then see matched loads with pricing and routes instantly.
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