Jayson Hobby

D.School

RoleDesigner
Year2017
CategoryBrand & Experience

Redesigned the educational experience at Stanford's d.school — the Hasso Plattner Institute of Design. The project spanned class formats, student onboarding, and the physical-digital experience of learning design thinking, making it accessible to students of every discipline and background.

Stanford d.school — Hasso Plattner Institute of Design

Information Architecture

Mapped the d.school's identity, programs, and experiments into a layered system — from shared aesthetic and curation principles to individual project expressions.

Media Experiments and Stanford Students — themed sections of the d.school site

Mobile Experience

Designed the d.school's mobile presence — Welcome flow, core abilities overview, and responsive class navigation optimized for students on the go.

Executive Education programs and design thinking resources

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