A design research project at Facebook exploring the Brand Resource Center — cataloging the social media ecosystem, auditing platform trademarks, and building a systematic design framework for how Facebook's brand assets, guidelines, and tools are organized and accessed.
Facebook Brand Resource Center — deconstructing the grid system
Information Architecture
Mapped the entire Brand Resource Center structure — Homepage, Assets, Guidelines, Support, Requests, Dashboard — into a clear sitemap that makes Facebook's brand tools accessible to partners and developers.
Brand assets — Logos, badges, templates, toolkits, and internet.org resources
Trademark inventory — cataloging Facebook, Instagram, WhatsApp, Oculus, and the full platform ecosystem
Typography study — Klavika and Kievit, the typefaces behind Facebook's brand identity
Platform Ecosystem
Mapped the social media landscape systematically — cataloging platforms, icon systems, and interaction patterns across Twitter, Instagram, Messenger, and dozens of others.
Responsive design — Brand Resource Center on mobile devices
— Next