Otto was a self-driving truck startup founded by former Google and Carnegie Mellon engineers, acquired by Uber in 2016. The team completed the world's first autonomous commercial delivery — 120 miles of Budweiser across Colorado with no one behind the wheel. I designed the brand identity, product experience, and marketing presence during this pivotal chapter in autonomous vehicle history.
Otto.ai — It's Time to Move
The Vision
Otto set out to retrofit long-haul trucks with autonomous technology — making highways safer and freight more efficient by taking humans out of the most dangerous, monotonous stretches of driving.
The company — team, engineering roles, and culture
The world's first autonomous commercial delivery — Budweiser, 120 miles, no driver
Making Headlines
The Budweiser delivery became a global news story overnight — proof that autonomous trucking wasn't theoretical. It was the moment the industry realized self-driving freight was real and imminent.
Otto product experience — Test Drive signup, role selection, and onboarding
Otto autonomous truck alongside Uber's self-driving Volvo XC90
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