Uber started moving people, then food, now freight. Uber Freight
was created when Otto was aquired. Half the team split into self-driving tech, the other half started building the two sided marketplace for shippers and carriers. Being in the first 20 employees, in less than 12 months, Uber Freight grew to over 300 employees earning a $100M run rate in that time. I created the brand, then built the carrier app from the ground up.  

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— Booking A Load
Showing an individual load with a success screen following. The success screen
highlights a feature called "Reloads" where
we displayed pickups close to the load just booked's dropoff. 

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— Document Upload 
A feature allowing drivers to upload the POD to get paid right away. While many

truck stops still have lines at fax machines, this was a huge win for our users. 

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— Post Your Truck
Historically freight loadboards had a feature allowing drivers to "post their truck" and get contacted about freight in
that area. The issue was after about 15 minutes, the posts got stale and were considered useless. With the power of a mobile app we
were able to modernize this industry-standard feature in the Uber Freight app. 

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Want to see more work?


Email —
Linkedin  — @jaysonhobby
Instagram  — @captain_jayson
Dribbble — @jaysonhobby


Crunchies, Hot New Startup – Otto
Awwwards Site Of The Day – d.School
Communication Arts Webpicks – d.School
Webby Nominee – Giferator
Gold Cannes Lion, Use Of Real-Time Data – Giferator
Gold Cannes Lion, Mobile – Giferator
Silver Cannes Lion, Mobile-Craft – Giferator
Silver Cannes Lion, Innovative Online Ad – Giferator
Bronze Cannes Lion, UGC – Giferator
Bronze Cannes Lion, Social – Giferator
FWA Mobile Site Of The Day – Giferator
Communication Arts Webpicks – Rooster NYC