Uber Freight is a two-sided marketplace for shippers and carriers. As one of their first 20 employees, I helped Uber Freight grew to over 300 employees over their first 12 months, as they earned a $100M run rate in that time. It was my job to create the brand and build the application from the ground up.

Uber Freight is a two-sided marketplace for shippers and carriers. As one of their first 20 employees, I helped Uber Freight grew to over 300 employees over their first 12 months, as they earned a $100M run rate in that time. It was my job to create the brand and build the application from the ground up.

Uber Freight is a two-sided marketplace for shippers and carriers. As one of their first 20 employees, I helped Uber Freight grew to over 300 employees over their first 12 months, as they earned a $100M run rate in that time. It was my job to create the brand and build the carrier application from the ground up.

Uber Freight is a two-sided marketplace for shippers and carriers. As one of their first 20 employees, I helped Uber Freight grew to over 300 employees over their first 12 months, as they earned a $100M run rate in that time. It was my job to create the brand and build the carrier application from the ground up.

Uber Freight is a two-sided marketplace for shippers and carriers. As one of their first 20 employees, I helped Uber Freight earn a $100M run rate in that time. I created the brand and build the carrier application from the ground up.

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— 01

Screenshot 2018-02-17 12.59.02
app-freight

Building The Brand

Our first work on Uber Freight was to build a
brand that focus on drivers. This framework
helped shaped our product roadmap later on. 
We acomplished this through a close partnership
with Uber's central brand team.

Building The Brand

Our first work on Uber Freight was to build a brand that focus on drivers. This framework  helped shaped our product roadmap later on.  We acomplished this through a close partnership with Uber's central brand team.

Building The Brand

Our first work on Uber Freight was to build a brand that focus on drivers. This framework helped shaped our product roadmap later on.  We acomplished this through a close partnership with Uber's central brand team.

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Understanding The User

While we were getting an MVP off the ground, the team was busy visiting drivers, understanding facility painpoints, and doing usability testing to understand how we could create the best product for the end user. 

Understanding The User

While  getting an MVP off the ground, the team was busy visiting carriers, facilities, and doing usability testing to understand how we could create the best product for our end user. 

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map-2
load-book

Booking A Load

Combining the components from above into the booking experience while keeping the most important information at the top. Post-booking, we infused personality via illustrations to celebrate the user's action. 

Booking A Load

Combining the components from above into the booking experience while keeping the most important information at the top. Post-booking, we infused personality via illustrations to celebrate the user's action. 

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doc-upload

Document Upload

A feature allowing drivers to upload the POD to get paid right away. While many truck stops still have lines at fax machines, this was a huge win for our users. 

Document Upload

A feature allowing drivers to upload the POD to get paid right away. While many truck stops still have lines at fax machines, this was a huge win for our users. 

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post-your-truck

Post Your Truck

Historically freight loadboards had a feature allowing drivers to "post their truck" and get contacted about freight in that area. The issue was after about 15 minutes, the posts got stale and were considered useless. With the power of a mobile app we were able to modernize this industry-standard feature in the Uber Freight app. 

Post Your Truck

Historically freight loadboards had a feature allowing drivers to "post their truck" and get contacted about freight in that area. The issue was after about 15 minutes, the posts got stale and were considered useless. With the power of a mobile app we were able to modernize this industry-standard feature in the Uber Freight app. 

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load-packs

Load Packs

Historically freight loadboards had a feature allowing drivers to "post their truck" and get contacted about freight in that area. The issue was after about 15 minutes, the posts got stale and were considered useless. With the power of a mobile app we were able to modernize this industry-standard feature in the Uber Freight app. 

Load Packs

Historically freight loadboards had a feature allowing drivers to "post their truck" and get contacted about freight in that area. The issue was after about 15 minutes, the posts got stale and were considered useless. With the power of a mobile app we were able to modernize this industry-standard feature in the Uber Freight app. 

CONTACT



Email —
hobby.jayson@gmail.com