Facebook's brand team had a massive problem on their hands: the company continued to spawn or aquire new companies, but there was no central source of all brand guidelines. While at Fantasy, we built a site to house the Facebook masterbrand today, but in a way that was scalable for tomorrow. 

Facebook's brand team had a massive problem on their hands: the company continued to grow, but there was no central source of brand guidelines. We built a site to house the masterbrand today, but in a way that was scalable for tomorrow. 

— 01

— 01

grid

Grid-Based Design

Our framework needed to work across brands of all different shapes, sizes, and colors. It was not only important to design mobile-first, but designing across the board within our grid system. 

— 02

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Hero Illustrations

Working close with the legendary Dangerdom, we knocked out on-brand illustrations as the hero element for each of the main pages.

Hero Illustrations

Working close with the legendary Dangerdom, we knocked out on-brand illustrations as the hero element for each of the main pages.

— 03

— 03

Meaningful Transitions

UX was top of mind not just for information hierarchy, but experience and orientation. We made sure the user was guided through the experience, not fumbling through it.

Meaningful Transitions

UX was top of mind not just for information hierarchy, but experience and orientation. We made sure the user was guided through the experience, not fumbling through it.

Meaningful Transitions

UX was top of mind not just for information hierarchy, but experience and orientation. We made sure the user was guided through the experience, not fumbling through it.

Meaningful Transitions

UX was top of mind not just for information hierarchy, but experience and orientation. We made sure the user was guided through the experience, not fumbling through it. 

Meaningful Transitions

UX was top of mind not just for information hierarchy, but experience and orientation. We made sure the user was guided through the experience, not fumbling through it.

— 04

— 04

assets

Asset Overview

The overview page to help the user find the grouping, and then the specific asset they were looking for. 

Asset Overview

The overview page helped the user find the grouping, and then the specific asset they were looking for. 

Asset Overview

The overview page helped the user find the grouping, and then the specific asset they were looking for. 

Asset Overview

The overview page helped the user find the grouping, and then the specific asset they were looking for. 

Asset Overview

The overview page helps the user find the grouping, and then the specific asset they are looking for. 

— 06

— 06

Trademarks

Our Trademarks

A home for all trademarks, brands, and companies associated within the Facebook organization. 

Our Trademarks

A home for all trademarks, brands, and companies associated within the Facebook organization. 

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CONTACT



Email —
hobby.jayson@gmail.com