The d.School at Stanford is a curiosity breeding ground, focusing in teaching the art of design thinking to non-designers. While at Upperquad, we worked closed with the d.School to overall their website and brand in an exciting new way that better represented them as a whole.
— Elevating The Brand
Design thinking can be misunderstood, so it was imparative to develop the brand into a esentrict, yet
strategic position to appeal to both students and CEOs.
The d.School has many layers, groups, experiements, projects, and many other areas creating a unique
education experience. So unique, that it's hard to consume all upfront. After some deeper understanding of
the core business, we were able to help synthesis a more comphrehendable outward messaging system.
We focused on a memorable landing experience that carried itself throughout the rest of the site.
Crunchies, Hot New Startup – Otto
Awwwards Site Of The Day – d.School
Communication Arts Webpicks – d.School
Webby Nominee – Giferator
Gold Cannes Lion, Use Of Real-Time Data – Giferator
Gold Cannes Lion, Mobile – Giferator
Silver Cannes Lion, Mobile-Craft – Giferator
Silver Cannes Lion, Innovative Online Ad – Giferator
Bronze Cannes Lion, UGC – Giferator
Bronze Cannes Lion, Social – Giferator
FWA Mobile Site Of The Day – Giferator
Communication Arts Webpicks – Rooster NYC