The d.school is a design thinking program embedded in the Stanford Univeristy. While at Upperquad I was tasked to bring clarity to the d.school's taxonomy, while bringing to life the mission of the school.

The d.school is a design thinking program embedded in the Univeristy of Stanford. While at Upperquad we were tasked to bring clarity to d.school's taxonomy, while bringing to life the mission of the school.

— 01

— 01

Elevating The Brand

Design thinking can be misunderstood, so it was imperative to develop the brand into a eccentric, yet strategic position to appeal to both students and CEOs.

Elevating The Brand

Design thinking can be misunderstood, so it was imparative to develop the brand into a essentric, yet strategic position to appeal to both students and CEOs.

Elevating The Brand

Design thinking can be misunderstood, so it was imparative to develop the brand into a essentric, yet strategic position to appeal to both students and CEOs.

Elevating The Brand

Design thinking can be misunderstood, so it was imparative to develop the brand into a essentric, yet strategic position to appeal to both students and CEOs.

Elevating The Brand

Design thinking can be misunderstood, so it was imparative to develop the brand into a essentric, yet strategic position to appeal to both students and CEOs.

d-school

— 02

dschool-process

Methodology

The d.school has many layers, groups, experiments, projects, and many other areas creating a unique education experience. So unique, that it's hard to consume all upfront. Our goal was to change that.

Methodology

The d.school has many layers, groups, experiements, projects, and many other areas creating a unique education experience. So unique, that it's hard to consume all upfront. Our goal was to change that. 

Methodology

The d.school has many layers, groups, experiements, projects, and many other areas creating a unique education experience. So unique, that it's hard to consume all upfront. Our goal was to change that.

Methodology

The d.school has many layers, groups, experiements, projects, and many other areas creating a unique education experience. So unique, that it's hard to consume all upfront. Our goal was to 
change that. 

Methodology

The d.school has many layers, groups, experiements, projects, and many other areas creating a unique education experience. So unique, that it's hard to consume all upfront. Our goal was to
change that. 

— 03

— 03

Landing Experience

We focused on a memorable landing experience that carried itself throughout the rest of the site. 

Landing Experience

We focused on a memorable landing experience that carried itself throughout
the rest of the site. 

dschoolmobile-2

— 04

dschool-redish
dschool-orange
dschool-blue

Design System

The above shows various other programs of top level pages of the d.school site. Together we were able to create a design with many colors and styles that was still grounded in an organized system. 

Design System

The above shows various other programs of top level pages of the d.school site, toegher we were able to crate a design with many colors and styles that was still grounded in an organized system. 

Design System

The above shows various other programs of top level pages of the d.school site, toegher we were able to crate a design with many colors and styles that was still grounded in an organized system. 

Design System

The above shows various other programs of top level pages of the d.school site, toegher we were able to crate a design with many colors and styles that was still grounded in an organized system. 

CONTACT



Email —
hobby.jayson@gmail.com