BE SLIGHTLY ADVENTUROUS

INTERACTIVE

DYNAMIC VIDEO

While not overly designed, this project is a great example of how dynamically driven creative creates compelling results. Each one of these simple, VO-driven preroll ads are dynamicially pulling in Hotwire's API to display live hotel prices to customers in specific markets. Not only did we target geographically, but we timed these up with large cultural events, such as Father's Day, to instantly get the viewer's attention with a video tailored to the moment.